As the domestic registered trademarks, trademark application amount and the amount of territory within the registration of a trademark county area, most recently, Yiwu issued the first national comprehensive evaluation index of the county of trademark. The index of the Yiwu city market administration and intellectual property of Shanghai Jiao Tong University Research Center prepared jointly issued, since the beginning of 2014 each year is an issue, is a set of data monitoring and evaluation index system of Yiwu trademark status.

Embodiment of the comprehensive evaluation index system of Yiwu characteristic "trademark"

Yiwu has the world's largest small commodity wholesale market, there are more than 770000 TEUs of small commodities sold to 219 countries and regions worldwide each year. In the development of commercial economy at the same time, Yiwu is also fully aware of the important role of trademark strategy in market economy. In recent ten years, Yiwu appeared Langsha, Xinguang, nengdali, Meng Na and a number of trademarks well-known at home and abroad, also created Yiwu socks, jewelry, clothing and so on a number of characteristics of industrial. Up to now, Yiwu has a total of 61385 valid registered trademarks, county-level city in the nation first, administrative identified 19 well-known trademarks, 106 Zhejiang provincial famous trademarks.

And the preparation of the comprehensive evaluation of Yiwu trademark index released, has very important meanings to Yiwu in-depth implementation of brand strategy.