Overseas consumption in China has entered the trillion Yuan era background under, in recent years,
Yiwu by actively build imported goods trade platform, active integration into the national strategy of "along the way, import commodity exposition, etc. initiatives to promote overseas return of consumption, and the potential overseas consumption as far as possible to stay at home, and to boost domestic consumption and upgrading of great significance.
In recent years, the country has promoted the development of import trade from the level of the promotion and opening up cooperation.. At the same time, with the appreciation of the renminbi and the improvement of people's living standards, the national demand for high quality consumer goods is increasing. Data show that in 2014, China's consumer goods imports about 930000000000 yuan, an increase of 15%, of which, only overseas purchasing transactions of more than 70000000000 yuan. At present, the import market is facing a rare opportunity for development, with a broad market demand and huge room for development, is a new blue ocean.
To meet the needs of national foreign trade policy in the new period, and grasp is conducive to the expansion of the import conditions and opportunities, in 2008,
Yiwu m arket innovation to set up a museum of imported goods, at present business area of 10 million square meters, gathering more than 100 countries and regions of the 5.5 million kinds of characteristics of goods, including daily necessities, arts and crafts, food, wine, kitchen supplies, clothing, shoes, hats, home appliances etc.. Products are mainly sold to the Yangtze River Delta region, part of the radiation throughout the country, some kitchenware products even re exported to Europe and the United States, Japan and other countries and regions, initially formed a "buy global, sell the global pattern.