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Yiwu City cultural goods industry is looking for market excitement
2016-04-14

Paperless office, Internet technology, intelligent applications come. In recent years, Yiwu International Trade City three district cultural goods industry has been subjected to various aspects of the impact of the industry, one after another, the wolf swallowed the industry's original market space.
 
March 17, International Trade City, the third branch in conjunction with Yiwu Stationery Industry Association, organization 42 operating households in Ningbo the 13th China International Stationery & Gifts Exposition, face industry development problems, to find short board, to find the gap, search for the current market "excitement." "Going out, the introduction of the combination to be conducive to industry enterprises to reflect and adjust, through cooperation and exchanges will be extended to the perspective and tentacles. At the same time the introduction of advanced products and technology to promote their own transformation and upgrading." Third branch relevant responsible person said. Previously, the third branch had invited Guangzhou Stationery Industry Association, Malaysia Stationery Book public will for Yiwu stationery industry development of physical ideas, looking for direction, "stones from other hills may serve to polish the jade, hope through continued exchanges, learning to help Yiwu stationery industry touch quasi market pulse as soon as possible to carry out the transition.
 
Third branch is still in the market to find the industry is worth learning from the case. In "dawn stationery" business, plastic boxes of cedar logs paperback neutral pen is displayed in the conspicuous position. The manager Xiao Xiaowu holding a neutral pen said, the pen is pure wood material, the raw material is the cedar, with imported ink, environmentally friendly and comfortable, good market feedback. Playing the "green card" of the price and profit margin also has a corresponding increase in the profit margin of the product is about 5 times the average product. It is reported that the dawn brand has an independent team of designers and South Korea, the annual launch of nearly thousands of new products, greatly enriched the product line, becoming the industry's leading brands.
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